The Most Important Interview You Will Ever Hear

If you’ve been with me for any amount of time, you probably know I’m a great fan of the late Gary Halbert, widely regarded as one of the most successful marketers ever.

His boys Kevin and Bond keep his legacy, and his newsletter alive over at http://www.thegaryhalbertletter.com/

They have just made available an interview so valuable, so inspiring, so packed with absolutely priceless information that I can’t believe they are just giving it away.

Printed here with Kevin’s permission is their generous offer.

You simply MUST download and listen to this 2 hour interview. It WILL have a profound, lifelong impact on your success.
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Get Paid On Time… Every Time!

Collecting receivables… Getting paid on time for services rendered… It’s a challenge to just about any service business that extends payment terms to their customers. And for us as providers of IT Support to the SMB market, our customers generally expect monthly invoices.

Now, even if you run a very tight ship, and are responsible enough to consistently mail all of your invoices out on the first of the month, it doesn’t mean in any way that your clients will be putting a check in the mail to you on the 2nd.

As a small business owner yourself, you’re going to have financial responsibilities of your own that you’ll be required to meet on a regular basis. Regardless of how hard you work to make sure that your receivables are sufficient for meeting your expenses, it won’t do you any good if your invoice for that hard work winds up sitting in your client’s “to do” box, for weeks or even months.

Fortunately, there’s a very simple solution for making sure that you receive payment for your services ON THE VERY SAME DAY YOU GENERATE YOUR INVOICE.

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Can You Maintain A Small Computer Network? Then Why Aren’t You Your Own Boss?

If you have the skill and ability to maintain a small business computer network, there is absolutely no reason why you shouldn’t be able to start a computer consulting business of your own and become your own boss. I can promise you from personal experience, there is no more rewarding career choice that you can ever make than to become successfully self-employed.

It’s extremely easy to build a profitable client base when you build on a managed service model, and once you do, you will have an unmatched level of job security, no limit to the salary you can make, tremendous freedom in your daily schedule and more free time for your personal life than you can ever expect to have if you’re working for someone else.

With so many potential benefits, why would you choose to work for someone else?
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The Independent Computer Consultant – What’s Your USP (Unique Selling Proposition)?

If you’re an Independent Computer Consultant, for you to compete against the larger MSP’s and IT Service Providers for your target small business customers, you need to offer something that sets you apart. Something that makes you unique that the other guys simply can’t or don’t provide. This “something” is called your Unique Selling Proposition, or USP.

The Managed Service Model works and is the only way to operate an IT Support Company profitably and successfully. Eventually, all support providers will move away from hourly support an onto the Managed Service Model. But when everyone is offering essentially the same thing… 24×7 monitoring, remote helpdesk support, flat-fee billing… what can you as an Independent Computer Consultant offer that’s different?
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It’s the end of the world as we know it? I think we’ll be just fine!

I thought ringing in a new year was supposed to be a time for renewed optimism.  A time where we should be celebrating all of the potential opportunities that that lay ahead.

So why do I feel like I’m surrounded by nothing but “gloom-and-doom” speak about the dismal future for IT Support Providers? Blog posts… forum chatter… even a recent CRN article talking about “major shakeouts” and huge declines that are coming for the MSP market…
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The Independent Computer Consultant – Using Flyers to Market your Business

Using a flyer can be a very effective sales-support tool – if it’s used properly for your specific business.

Businesses that are looking for dozens, or even hundreds of new customers (like a cleaning service or a copier repair center) can invest heavily in printing and mailing tens of thousands of flyers in the hopes of getting a return of just a small percentage of interested customers.

But for you as an Independent Computer Consultant, the cost to embark on a large campaign where you’ll print and blindly mail hundreds of flyers (especially if you’re just starting a computer consulting business) would not generate the sales quickly enough to justify the large expense.

Your flyer WILL be effective however if used to support your other sales efforts.
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Earn More by Working Less

As an Independent computer consultant, naturally you’re hoping to earn as much income as possible while maintaining a very satisfied and loyal client base.

The problem faced by the vast majority of independent computer consultants today however is that they still base their income on the number of hours they’re able to bill in a day, week or month. How can this model possibly provide either a reliable income or a happy customer?

If you’re billing by the hour, how can you possibly count on revenues being steady on an ongoing basis, when the need for your services is so volatile?

By providing “reactive”, hourly support, you’re basically waiting for things to break to be able to keep yourself busy. If things aren’t breaking, your clients will be reluctant to pay additional hourly charges for you to just “check things out” and make sure everything is running ok.

If you have only a few clients, they’re going to have to each provide a significant amount of hours to meet your financial requirements. In a time when small business owners are trying to reduce expenses wherever possible, squeezing them for the hours you need to survive will be challenging and will not help client satisfaction.

If you’re able to land many clients, where it should be easy for you to maintain a busy schedule, you can be sure that more often than not you’ll have more fires to put out than you can handle at one time and customer satisfaction will again suffer. Plus, from personal experience I can assure you that there will be many times where you’ll be putting in far more working hours than you would ever want to fixing a serious problem that you wish you could have prevented in the first place.
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The Independent Computer Consultant – 3 Benefits of Proactive Monitoring

For many Independent Computer Consultants who continue to operate on an hourly-rate billing model, being proactive in maintaining their client’s networks can be a challenge.

Rationally, the small business owner is aware that to get the most out of the network, it should be monitored and maintained. But when there’s an hourly fee involved to do extra work when everything seems to be working just fine, emotions overtake rationality and proactive maintenance is often put off.

Proper proactive maintenance of a network will improve your client’s productivity, increase the reliability of the systems, and quite possibly save them money in IT support costs.
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IT’s EASY to be a Successful Independent Computer Consultant. Really!

It used to be very difficult being an Independent computer consultant. When you didn’t have enough clients, finding enough billable hours in a day could be a real challenge. And when you had “enough” clients, way too often you would be needed at two places at once. Either there’s too many emergencies going on, or you’re working on a decent project that could bring in a chunk of hours that prevents you from giving other clients the attention they demand. Make one client happy, another is getting angry at you.

But starting a computer consulting business today as an Independent Computer Consultant is one of the best career choices an IT Professional can make. All because you can now monitor and service your clients remotely. All the things that made running a consulting business difficult in the past (too many unexpected emergencies, can’t be in two places at once), are eliminated by using cheap or free utilities (I use GFI Max for server monitoring and inventory reporting and LogMeIn Free for remote computer support).
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